Schedule

The Well Told 2017 schedule

Whether you’re a journalist, editor or publisher, this day-and-a-half of seminars, masterclasses and networking will give you the practical ideas and insights you need to make the most of the boom in longform and narrative journalism.

Journalists: Get ideas for stories, insights on how to write them, and inspiration for your career’s future
Editors: Get the latest ideas for formats and the tools and skills to make the most of them
Publishers: See the potential results that longform & narrative journalism can have for your publication

Our backers

Our sponsors

Tickets

Well Told 2017 attendee£125.00For entry to Well Told on 27 and 28 May 2017. (NB Discounts available for freelances , students, and for groups of four or more. See here for rates & coupon codes.)

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Saturday 27 May, 2017

The Well Told Live Event
1400  -  1645
The Well Told Live Event
Hinde Street Methodist Church, Marylebone, London, W1U 2QJ (nearest Tube: Bond St)

The Well Told Live Event

This multimedia live event is not to be missed – it’s your only chance in the UK to hear from, and meet, some of the top experts and pioneers of longform and narrative journalism from the UK and America. Line-up includes ED CAESAR (New Yorker), AMY O’LEARY (Upworthy), Pulitzer-winner TOM FRENCH & MANVEEN RANA (Radio 4).   […]

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Sunday 28 May, 2017

Keynote: How I Made the World Listen – Emma Jane Kirby
0900  -  1000
Keynote: How I Made the World Listen – Emma Jane Kirby
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Keynote: How I Made the World Listen – Emma Jane Kirby

Emma Jane Kirby found a way to make the world take notice of the migrant crisis: she told the story of an man who pulled drowning people from the sea. Her radio reports became The Optician of Lampedusa, described by Tracy Chevalier as  “the most important book I read this year”. Emma tells how she found her subject, […]

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Spotting stories which matter
1015  -  1115
Spotting stories which matter
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Spotting stories which matter

Hundreds of stories are reported each day by you and your competitors. How can you stop your best work being overwhelmed in a deluge of content? Slow journalism experts Delayed Gratification reveal how they spot which stories really matter and will last.

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Lead the freelance revolution
1015  -  1115
Lead the freelance revolution
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Lead the freelance revolution

You can be your own boss, set your own agenda, follow your passion AND make a living. Iona Craig and Catarina Fernandes Martins are both proving this can be done, by reporting from around the world – often from highly dangerous places. They discuss how to make a successful freelance career.

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Get your story straight
1030  -  1130
Get your story straight
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Get your story straight

The opportunities for longform and narrative journalism have never been greater. But you’ve got to get your story straight – and that means knowing what you’re doing with structure. Author and broadcaster Paul Morley joins Simon Hinde and others to show you how it’s done.

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Keep it simple
1130  -  1230
Keep it simple
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Keep it simple

In the right hands, stories about science, finance, crime, business, medicine and other complex areas can be massively successful. But they need to be done right to win over the audience. Mun-Keat Looi, Simon Cox and Mobeen Azhar have wrestled with these challenges – and have awards to show for it.

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The story of our 23-week baby
1130  -  1230
The story of our 23-week baby
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

The story of our 23-week baby

The most personal stories can be the most compelling. Kelley Benham French and her husband, Pulitzer-winner Tom French, tell the story of how their daughter Juniper arrived at 23 weeks, weighing just over a pound, and “at the threshold of what is possible in science”. Kelley and Tom will tell how their story made it […]

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Podcasting: The hunt for the ideal story
1130  -  1230
Podcasting: The hunt for the ideal story
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Podcasting: The hunt for the ideal story

What makes some podcasts so compelling? How do the most successful podcasters make their stories stand out? Ryan Dilley, managing producer for the Panoply network in London, joins Eleanor McDowall of independent radio producer Falling Tree and the series producer of Radio 4’s Short Cuts, and Jon Manel, the first podcast editor for BBC World Service. Award-winners […]

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Networking lunch
1230  -  1330
Networking lunch
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Networking lunch

Time for a break and a chance to meet and question the Well Told speakers and meet your fellow journalists. There will also be a chance to bring your story ideas and podcasts and get immediate advice from some of the best in the business.

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Demo: Chartbeat
1230  -  1330
Demo: Chartbeat
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Demo: Chartbeat

Chartbeat – one of the sponsors of the Well Told conference 2017 – will be demonstrating how their software can give publishers, editor and journalists insights into how people are actually using their websites. Chartbeat has helped changed the way people think about publishing on the web.

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Demo: Shorthand
1230  -  1330
Demo: Shorthand
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Demo: Shorthand

Shorthand – one of the sponsors of Well Told 2017 – will be giving a demonstration of how their immersive publishing tool has enabled publishers all over the world bring a new quality to their articles. With full-page photos, embedded video and interactive elements and the unique Scrollmation techniques, Shorthand has revolutionised the publication of […]

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Immersing yourself: Living with radicals
1330  -  1430
Immersing yourself: Living with radicals
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Immersing yourself: Living with radicals

Jamie Bartlett has spent the past few years immersing himself in radical political groups – including techno-freaks, radical environmentalists, neo-Luddites and virtual-worlders. He will talk about how he gained his subjects’ trust, how he found a narrative, and how his book Radicals was made.

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How to get millions to watch your video
1330  -  1430
How to get millions to watch your video
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

How to get millions to watch your video

Your videos need to stand out from hundreds of others on Facebook every day. Two of the finest young video producers talk about their storytelling approaches to making social videos, including one which became the BBC’s most watched video in 2016.

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Masterclass: The basics of narrative journalism
1445  -  1545
Masterclass: The basics of narrative journalism
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Masterclass: The basics of narrative journalism

To write stories people will want to read – especially long ones – you need to know the basic techniques of narrative journalism: scenes, characters, suspense, surprise, twists, and voice. There are few better teachers than Mark Kramer, who for decades has helped writers craft their stories and shown organisations how to strengthen their publications.

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The secrets of engagement
1445  -  1545
The secrets of engagement
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

The secrets of engagement

Getting page views just isn’t enough nowadays. Every good journalist must have a view for his or her complete story – and that means knowing how people are consuming it. The founder of the BBC News Magazine, Giles Wilson, and Chartbeat’s Jill Nicholson reveal the approaches and techniques which make for the most engaging stories.

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The VR opportunity for storytellers
1445  -  1545
The VR opportunity for storytellers
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

The VR opportunity for storytellers

Could your story become a pioneering VR experience? You’ll need to change the way you think about your task, says Catherine Allen, virtual reality creator and curator. She’s successfully led the way on VR broadcasts and will reveal what audiences actually want.

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Masterclass: Make your own podcast
1600  -  1700
Masterclass: Make your own podcast
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Masterclass: Make your own podcast

Want to create the next 99% Invisible or The Allusionist? You’ll want to brush up your storytelling and technical skills. The Guardian’s master podcaster Ben Green, author of Podcast Master, is here to help you. Ben offers his experience and wisdom for aspiring podcasters from his years of making some of the UK’s most successful shows.

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Write that book
1600  -  1700
Write that book
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)
Chrissie Giles

Write that book

So you want to write a book? You have stories at your fingertips – so what’s stopping you? Reporters who have made the leap reveal how they did it,  and a non-fiction publisher tells aspiring authors how they need to think about the task.  

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Twenty-five lessons from a lifetime in journalism
1700  -  1800
Twenty-five lessons from a lifetime in journalism
London College of Communication, UAL, London. SE1 6SB (Nearest Tube: Elephant and Castle)

Twenty-five lessons from a lifetime in journalism

As we wrap up the first Well Told conference, come and hear the wonderful Tim Radford, science writer and longtime Guardian correspondent, on his celebrated lessons for journalists based on decades of reporting.

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The Well Told social
1800
The Well Told social
TBC

The Well Told social

Freshly inspired and armed with insights, contacts, and skills, we will decamp from the college to a nearby venue for food, drinking and talking.

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