Conference info

Wil Treasure’s podcast clinic: “cut, cut and cut again”

Podcaster Wil Treasure held a lunchtime clinic to offer advice on advice, hardware, software, scripting and structure as well as tips on arranging interviews, collaborations, pitching to specialist media and learning the skills to produce professional content.

He advised podcasters starting out to try and make something that will have more legs than ten episodes in order to have time to build an audience and get advertising in order to get paid. However, he went on to state that podcasts are an excellent way to cover something niche and specialist.

Treasure went on to explain his methods, namely that he tries to not put himself in his podcasts – even to the point of not being present in the actual recording. “I don’t record my side of the interview deliberately to put my interviewee front and centre of the story,” he says.

He also went on to explain that he acquired a small amount of funding from his local council that went towards new recording equipment. He advises journalists to cut, cut and cut again – even if they’re cutting something interesting, the narrative and pace is the most important part when keeping listeners engaged.


Words by Sabrina Faramarzi



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